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Change is the only constant. And every manager should therefore, from time to time, reflect upon the relevance of his company’s value proposition and positioning.

SAM’s business consultants recently assisted the marketing department and the board of directors of a large insurance company to redefine ‘value’ for its distribution channel and both BtB and BtB end-customers.

Based upon a brand audit, market research and analysis the necessary insights were created to update the value proposition and reposition the company as an innovative challenger in the insurance market. Both the distribution channel and the end-customers responded well towards the resulting new brand identity and communication.

SAM’s business consultants now join forces with the companies product development and sales department to redefine the product offering and go-to-market strategy.