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Marketing automation is hard to ignore. More and more companies are adopting marketing automation tools and it’s not hard to understand why: increase in annual revenue, improvement in ROMI and increase in the lead-to-sales conversion rate. So let’s meet the Belgian reference: Selligent.

Selligent is an international vendor, active in Europe and the United States, of (big) data-driven marketing solutions. It focuses on B2C deployments within retail, financial services, publishing and media industries. Selligent offers a cloud solution for successful omni-channel campaign management to:

  • Analyze customer data and behavior to identify untapped segments
  • Create cross-channel interactions
  • Execute across all channels through a single solution
  • Optimize offers and campaigns for maximum conversion

On May 30, the company was rewarded a position as “Niche” vendor in Gartner’s Magic Quadrant for Multichannel Campaign Management. No shocking news here! Over the years, the company built a great customers base: Audi, Samsung, Kruidvat, Crédit Foncier, NH Hoteles, De Persgroep and many others. To experience those innovative and powerful Selligent use cases, check out their yearly International Partner Awards. So when you’re looking to take your contact and campaign management platform to the next level, be sure to find Selligent on your quote. Do you need more prove? Come talk to us! SAM is an official Selligent partner and we are eager to show you some other great examples.