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Channel marketing program for insurance company

An insurance company wanted to sustain growth, drive profitability and reposition itself as a modern and innovative player on the market.
Business Process

Running a channel marketing program through marketing automation

A large insurance company wanted to work more effectively with their brokers and generate more business in a mutual effort.
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Value proposition and positioning in financial services

Change is the only constant. And every manager should therefore, from time to time, reflect upon the relevance of his company's value proposition and positioning. SAM's business consultants recently assisted the marketing
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Online lead generation program

SAM recently audited the inbound marketing processes for a construction client in the insulation industry. With more stringent EU-regulations, the governments' ambition to reduce CO2 emissions by 20% in 2020 and a residential housing market with over 600.000 poorly

7 key marketing trends for 2014

Silverpop, a leading behavioral marketing automation technology provider, has outlined seven key trends for 2014. The common theme is an emphasis on building a connected, unique customer experience for every person with whom you do business.