SAM recently audited the inbound marketing processes for a construction client in the insulation industry. With more stringent EU regulations, the governments’ ambition to reduce CO2 emissions by 20% in 2020 and a residential housing market with over 600.000 poorly insulated homes the business potential of the insulation market is clear.
SAM’s business consultants assisted the sales and marketing team of a construction client in redefining its inbound marketing processes. Using primarily an online marketing strategy based upon: Search Engine Advertising (SEA), Search Engine Optimisation (SEO), E-mail marketing, optimised landing pages and a powerful content management system enabling dynamic content we were able to diminish the cost per lead by 34%.
Further building on this success we developed a structural online lead generation program to provide the clients’ sales team with a constant inflow of new leads.