01. Strategy Workshop
The market in which you are operating as a company, is permanently subject to change. The expectations of customers, the offer of old and new competitors, product development, etc. In short: are you still relevant?
Is your value proposition still making the difference? Sufficiently attractive to customers? Can an adjustment appeal to a greater potential? Is your marketing & sales plan sufficiently aligned to the decision-making process of your customers or the consumer?
02. Business Process Review Workshop
SAM consultants are experts in reviewing your sales & marketing business processes. The challenge consists of getting sales, marketing, communication and IT aligned by means of a process.
Do you have enough insight into the functioning of your sales, marketing or communication department? Do you doubt whether they optimally respond to each other? Are you not sure how the prospect funnel or customer pyramid are built up? Do you not succeed in evaluating clinch rates in the sales process?
03. Marketing Automation Workshop
Making optimum use of Marketing Automation means using the right tools to attract and keep customers, to align and automate marketing & sales processes, to fill the sales funnel with new leads and to follow up the effectiveness of your efforts in real time.
During this workshop we map your hardware and software. We examine the data structure of the data sources and how they relate to each other. The conclusion is a SWOT of the current situation and the extent to which the provisions are aligned to the current processes and tools. Finally, we provide a recommendation on the ideal information and system architecture with a number of recommendations for actions.
04. Second Opinion Service Workshop
Those who communicate want to know whether they are doing a good job, which is rarely self-evident. Our behavioral planning specialists evaluate your existing communication tools on the basis of six criteria: attention, interest, description, argumentation, proof and close. We use technological means such as A/B or MVT testing, eye tracking, heat maps, click streams, etc. to define and motivate the analysis.
To conclude the exercise, we formulate a number of recommendations regarding media, messages, call to actions and so on.
05. Customer Journey Workshop
The customer journey gives you an insight into the phases people go through during the buying process from prospect to customer.
During the workshop we examine the various customer segments and persona, and map out the decision-making or buying process step by step, from the attention (how does the customer find us?) to the activate phase (how can we keep contact for extra purchases?). The result is a visual representation of the customer journey with options for improvement.